Order Zithromax, This guest post from Megan Mazzocco, associate editor of Architectural Products, was first published in Architectural Products magazine, October 2013. StudioConover has been granted permission to re-post.
“Have you used disposable wooden chopsticks in the last year?” asks Grace Jeffers, a design historian and curator of the materials pavilion during NeoCon 2013. Zithromax duration, Although this question may sound arbitrary, it is integral to her mission to get people to re-examine the materials they use, challenging perceptions that “real” is better than “fake.”
Grace Jeffers’ NeoCon presentation, Man Made Natural: Real vs. Fake Materials delivered provoking ideas about decisions designers should consider in material specification, Order Zithromax. AP caught up with Grace more recently to talk about her practical perspectives, especially on the subject of real versus fake, Zithromax for sale. Conventional thinking goes something like this: “real is better; imitation is cheap. Spec genuine materials close-up and fake ones out-of-reach.” This credo, says Jeffers, is overly simplified and shortsighted. Low dose Zithromax, From her perspective, all materials—both authentic and man-made, have virtue and value in every situation. Order Zithromax, Many times it’s more virtuous to leave natural materials in place and specify the man-made imitations. “My epiphany was looking at the laminate imitation of endangered wood species,” recalls Jeffers. Living a new credo of leave the wild thing wild, Zithromax no prescription, Jeffers notes almost 10% of all trees are on the verge of extinction, and they are demarcated the same way an animal species is indicated on the endangered species list. “You wouldn’t cover a sofa in panda or koala, would you. Ordering Zithromax online, So how could you justify using real [endangered] wood?”
Through her multi-disciplinary approach to design and materials research, Jeffers has discovered that modern materials are easily misunderstood, requiring a total reconsideration of which one—natural or man-made—is actually better. Many products are the practical replacement for materials that just couldn’t stand up to the applications they’re used for, Order Zithromax. For instance, early non-porous laminate surfaces replaced pop and chocolate syrup-stained marble (porous) surfaces at diners and soda fountains. A common laminate pattern was linen; it imitates costly linen tablecloths that are easily marred and expensive to clean and replace, Zithromax interactions.
Jeffers also points out that not only new materials, but the language surrounding them creates misunderstanding over real versus fake. “The language that we use: real is good and fake is bad, it comes from Old Testament stuff, Purchase Zithromax online, there’s virtue in real, and deceit or lack of virtue in fake.” Ironically, she says we have evolved as a species that does fake really well. Order Zithromax, Mimicry, says Jeffers, is connected to survival mechanism. In fact, humans’ ability to do so is linked to the development of culture. Despite that fact, order Zithromax online overnight delivery no prescription, she says we use language that makes us hate ourselves for doing it. For instance, art, artifact and artificial, Zithromax from mexico, all have the root of something we value—art—but artificial describes something we don’t really value.
Her advice for going forward. Relax and simply use materials for the benefits they offer, Order Zithromax. “We’re living in a world that is so processed, we’ve actually lost the barometer for what’s real, fake and natural,” says Jeffers, Zithromax price. So, she says, forego the taboo language, and concentrate on the best specification for the application. Cheap Zithromax, “Wake up and see the advantages of modern materials and use them to your advantage.
Consider, also, the context in which a material is being specified: what’s the application, who’s the client. “The context and the story are more important than real/fake in specifying the right material,”Zithromax class. Order Zithromax, reminds Jeffers.
For example, Stella McCartney will only design using artificial leather, because it’s cruelty-free. Some people might push back and say, Australia, uk, us, usa, well what about the PVCs. Is one better or worse. “It is up to designers to examine their values and ask what story do they want to tell,” she says.
What can an A/E/C industry faced with LEEDv4, a green and sustainable rating system known for forbidding some modern materials and allowing others, do, Zithromax without a prescription. “Understanding processes is tantamount,” says Jeffers, Order Zithromax. She suggests exploring not only a list of ingredients, but the processes surrounding a material, from the beginning of its useful life to the end of its product life before passing judgment or passing up a particular product. “Cradle-to-Cradle could be a better exploration and rating for materials, Zithromax price, coupon, because it takes into consideration the processes,” suggests Jeffers.
What’s more pressing is that she sees a generation of designers and future designers receiving inadequate material education, in need of more information and additional criteria beyond color, texture, durability and installation. “We are not teaching our students to be material scientists—it’s difficult, but in today’s materials world, it’s necessary.”
Finally, to the chopsticks question, Jeffers says eating with the implements means you’ve participated in illegal logging, so maybe a faux utensil is not such a bad thing.
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